Savinco is a social enterprise that builds collective financial infrastructures in places where banks and aid models fall short. Their savings groups help people organize money, share knowledge, and grow prosperity from the ground up. Over more than a decade, they’ve worked slowly but steadily across Latin America and Asia, relying on trust, education, and community to create lasting change.
Now, as they look to expand through new hubs and partnerships, their previous brand wasn’t enough. The work was powerful, but the narrative wasn’t clear. The identity couldn’t explain the model’s difference from traditional finance, nor did it inspire confidence in investors, institutions, and potential collaborators. Savinco needed a brand that could scale with them—one that could carry both clarity and depth.
To bring Pluriversal Prosperity to life, we turned to the visual metaphor of a seed bank. It captures the heart of Savinco: communities storing small units of value, protecting them, and helping them grow into something bigger.
The system is built from simple, modular dots—seeds—that can cluster, expand, and take on new forms. These patterns became the foundation for the logo, iconography, typography, and system graphics.
We also created a generative tool: a piece of software that transforms any still image into a Savinco-owned asset by converting its light and shadow into a custom “seed bank” pattern. With it, Savinco can continually create visuals that are flexible, recognizable, and ownable.
To bring Pluriversal Prosperity to life, we turned to the visual metaphor of a seed bank. It captures the heart of Savinco: communities storing small units of value, protecting them, and helping them grow into something bigger.
The system is built from simple, modular dots—seeds—that can cluster, expand, and take on new forms. These patterns became the foundation for the logo, iconography, typography, and graphic system.
We also created a generative tool that transforms any still image into a Savinco-owned asset by converting its light and shadow into a custom “seed bank” pattern. With it, Savinco can continually create visuals that are flexible, recognizable, and ownable.
"What we do is promote collective savings, through trust and education, to achieve autonomy."
The new identity gives Savinco a language to match their ambition. Messages are sharper, the narrative clearer. For investors and partners, the brand communicates credibility and scale. For group members and leaders, it reinforces pride and belonging.
By grounding the brand in both data and community, Savinco can now show—not just tell—the impact of their work. The rebrand became more than a new look. It’s a framework for growth, one that makes their model legible, investable, and scalable across borders.
