Redefining businesses with an integrated and sustainable approach.

Branding and packaging for small Italian olive oil producers, Paolo Miceli and Sergio Sensat.

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The symbol is created by two dot grids set in two different shades of green that when overlapped generate a new green: the sum of both colors, representing the two founders’ complementary characters and desire to generate something new.

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When approaching the label, a couple of things were clear to us:

The design should feel Italian – rooted in history. The same history and vernacular that is often seen in Sicily.

Conversely, the founders are newcomers so they cannot make this feel like a traditional Sicilian olive oil. Even though Paolo’s family has been in the region for 10 generations, they were unwilling to claim a heritage that is too often used as a sales proposition, but wanted to somehow represent that deep knowledge and love for history in the island. Instead, they decided to bring a fresh eye when it comes to making olive oil on the Island.

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We decided to overprint layers of traditional elements –typefaces, embossings, and treatments– to create a contemporary take on Sicilian history. Constructing a label that combines influences that were never meant to be together, somehow seems to create a unique personality that works seamlessly.

Our world is facing an unprecedented environmental crisis. To demonstrate how a selection of label materials can express a brand’s sustainable ethos, Avery Dennison, the global materials science company, teamed up with Mucho to develop speculative products that stem from existing or emerging beauty solutions.

Under the theme of Zero Waste Beauty, Mucho worked across its network of design studios to produce a collection of seven unique brands that celebrate beauty both inside and out. These brands are brought to life through a single product, which is paired with a sustainable label material.

Hac Te is Barcelona’s new Hub focused on the exploration and development of the intersections between Art, Science and Technology. The Hub is a result of the coming together of nine institutions, striving to make the city a global centre for research, training, dissemination, transfer and production in these fields.

The Barcelona Hub d’Art, Ciència i Tecnologia was reduced to Hac Te, a name which works as both a play between a descriptive acronym and the letters H and T in Catalán. Together, Hac Te phonetically makes a hint at the word hacked.

Hac Te’s visual language is centred on the concept of digital transformation, expressed graphically in a duality representing the amalgamation of Art and Technology. This duality is present in the logo, designed to represent both the Hub and Art, and is also part of the brand’s communication, which uses contradictory concepts beginning with H and T to describe it.

As part of the brand identity, we designed a secondary display typeface. Based on the form of the logo’s H character, the typeface is designed as a hybrid of sans-serif and pixel, aimed to compliment the visual language whilst making reference to early digital technology.

Naming by Mucho & Usted.

For Javier Limón’s third compilation album, Hombres de Fuego, he gathered together a group of the most talented flamenco artists from across Spain and Latin America.

The first two albums, Mujeres de Agua and Promesas de Tierra, spoke about perspectives from women, and young Palestinian and Israeli musicians, respectively. Hombres de Fuego focuses on flamenco from the male perspective.
For our part, we created vinyl, cd, and digital artwork that takes the name literally.

Utilising a variety of paints and inks in combination with a Rorschach printing technique, a 12-layer bonfire reflects the contribution from each of the album’s 12 songs. Thick oil paint becomes fingerprints and watercolour laps at the typography like flames.

The singles artwork isolates each of these Rorschach prints to create ‘characters’ for each song.