Yonis redefines purpose-driven businesses with an integrated approach.

What’s that mean?

¹ Crafting well-rounded businesses. Not just in naming, identity, or applications, but how they conduct themselves from day-to-day, down to the systems and workflows they use.

² Design that is aware, responsible, and accountable; that understands every action leaves a mark on the planet; that uses the wisdom from our mistakes to make integral progress towards a more equitable future.

Brand strategy

Working closely with client stakeholders, we’ll establish a knowledge base, identify main areas of focus, and develop the character of your brand, starting from core principles.

This initial strategic groundwork ensures that the brand is set on the right trajectory.

Research & benchmarking
Brand Narrative
brand architecture
naming & Baseline
tone of voice
Brand identity

Growing from a strong strategic foundation, we’ll build an identity that’s invested in business objectives and influenced by brand values.

This helps your business achieve the right goals, while expressing itself genuinely.

visual language
art direction
logos & marks
Type design
brand expression

Each application of the brand is a culmination of both the brand strategy and brand identity.

These individual applications talk about the brand’s main essence in a way that’s right for their context.

web design
motion graphics
environmental & signage
Business Design (coming soon)

A brand isn’t limited to visuals or audio: it’s the way the business interacts every day with its audience.

Ongoing or periodic advice –whichever is right for your needs– helps to keep your brand evolving along the right path.

business model generation
LEVERAGE discovery
process design