Finding the overlap

The symbol is created by two dot grids set in two different shades of green that when overlapped generate a new green: the sum of both colors, representing the two founders’ complementary characters and desire to generate something new.

When approaching the label, a couple of things were clear to us:

The design should feel Italian – rooted in history. The same history and vernacular that is often seen in Sicily.

Conversely, the founders are newcomers so they cannot make this feel like a traditional Sicilian olive oil. Even though Paolo’s family has been in the region for 10 generations, they were unwilling to claim a heritage that is too often used as a sales proposition, but wanted to somehow represent that deep knowledge and love for history in the island. Instead, they decided to bring a fresh eye when it comes to making olive oil on the Island.

Reconstructing a tradition

We decided to overprint layers of traditional elements –typefaces, embossings, and treatments– to create a contemporary take on Sicilian history. Constructing a label that combines influences that were never meant to be together, somehow seems to create a unique personality that works seamlessly.