Start Your Impossible

Making progress

Sport
Inspirational
Brand Architecture
Apparel Design
2017

Design, styling, and art direction for Toyota's 2018 global campaign in partnership with the International Olympics Committee, which revealed Toyota’s new strategy as a mobility brand rather than a car manufacturer.

The Toyota–Olympics lockup with clear space indicated.
A detail of the chest portion of the jersey
A hip detail of the jersey shorts
A 2-up image showing the front and back of the jersey top and shorts, floating in mid-air.
Various cropped portions of the jersey top and shorts, floating in mid-air.
Team
Doug Alves
Adriel Nunes
Alejandro Larramendi
Lukas Abubeker
Client
Toyota

Designed at

Saatchi & Saatchi Los Angeles

Press
share

Futures

Highlighting diversity

Advertising
Diversity

Anybodies

Asking questions

Fashion
Gender Inclusive
Integrated Brand Design.