Project descriptor
Project Title
What’s that mean?
¹ Crafting well-rounded businesses. Not just in naming, identity, or applications, but how they conduct themselves from day-to-day, down to the systems and workflows they use.
² Design that is aware, responsible, and accountable; that understands every action leaves a mark on the planet; that uses the wisdom from our mistakes to make integral progress towards a more equitable future.
Working closely with client stakeholders, we’ll establish a knowledge base, identify main areas of focus, and develop the character of your brand, starting from core principles.
This initial strategic groundwork ensures that the brand is set on the right trajectory.
Growing from a strong strategic foundation, we’ll build an identity that’s invested in business objectives and influenced by brand values.
This helps your business achieve the right goals, while expressing itself genuinely.
Each application of the brand is a culmination of both the brand strategy and brand identity.
These individual applications talk about the brand’s main essence in a way that’s right for their context.
A brand isn’t limited to visuals or audio: it’s the way the business interacts every day with its audience.
Ongoing or periodic advice –whichever is right for your needs– helps to keep your brand evolving along the right path.